Handmade business cards with the purpose to implement a tactile function and experience.
The function of the card was to have more depth and tickle the curiosity of how to open it and what is going to be inside.
The illustrations naive style is meant to reflect the function of the card.
CPH BCHS Interactive Design
During a week long workshop in Copenhagen that was hosted by Linnaeus University, I was asked to develop a product aimed towards both tourists and the inhabitants of the city to explore Copenhagen further in a new way other than a tourist map.
The result was a interactive scavenger hunt where the app utilizes the GPS to activate certain images that would be viewed via the phone’s camera, similiar to a magic lens. With a low production cost the project could be extended where people can create their own personal scavenger hunts and illustrators could utilize the app to create their own view on Copenhagen.
Personal artwork that combines the elements I enjoy drawing most, this image managed to be featured on the Tumblr radar and gain over 12’000 hits in one day.
M A J A Illustration
Nicotext Book Advertisement
Together with Julia Bergström, we got a contract to make an ad for “101 Saker Jag Lärde Mig I Fashion School”. The brief was to make a commercial with low budget, that works in black and white, without sound and as a GIF. The solution was to make a stop motion clip with bright colors and contrast.
On order of Designarkivet to create a new product to be sold in their museum shop, the approach to this product was to create a design manual for persons without any previous experience of design and craft. The book is very methodical and shows step-by-step to create similar designs to the ones displayed in the Designarkivets own gallery. The book is meant as a introductory to design, via the methods explained you learn how to use tools and as a jumping off point to create own designs.
White Pony Event Graphic Profile
Together with Julia Bergström, we developed a graphic profile and marketing tools for White Pony Event. The design was to reflect the northern city in Sweden which the events take place and the music they play.
Kalmar Konstmuseum Folders
Extension of Kalmar Konstmuseums graphical profile, the marketing department requested folders aimed to new visitors and for schools. Using a tactile approach to the experience when a person opens a folder for the first time should be meant as a small exploration.
IKEA Fabel Bed Set
Work for IKEA and their bed section, the brief was to interpret a fable and design a cover to a certain target group. The illustration portaying a fox with a swedish saying is not meant to blend in with the rest of the interior which the bed is in but rather to be part of the things a person wants to display in their living quarters.
LeftyLucy & RightyTighty CustomShoes
These somewhat unwearable fancy shoes were used as a experiment with new markers and new fabric, using a new medium faces new challenges and new obstacles. By taking a new approach the mind is open and without the fear of failing since experimenting with the full realization that there is no trying just doing, the concepts of “right and wrong” are non-existent, simply put, this was a improvisation of illustration and wordplay.
Special print design for the movie DRIVE, the illustration was meant to capture the intensity in the movie using one of the movies climax.