Its Always Sunny In Tokyo
This guidebook started out as a experiment of working with a guidebook with different layouts, amount of information, use of illustrations and interviews of people in Tokyo together with IDEASKETCH.
The content changes tempo constantly, the information given is meant to be a quick description, similar to that when a friend explains their own travels.
The book is available for free in A4 format and iPad friendly download, for more information please visit the website. LINK
Apogee is a musical group based primarily in Tokyo, Japan. After a 3 year hiatus they prepared for their comeback tour with their new single “Fall Into The Sky”. I worked together with Masato Yamaguchi to create a scenography and VJ visuals for music videos and their live performance at Daikinyama UNIT in 2013.
Work for New York based magazine Remember Paper with hidden front and back cover illustration of Elle Fanning.
Graphic branding and visual strategy for Egyptian based communication bureau ELSE, my involvement with the company involved working with a graphical language that would differ from the existing competitors in their field with the use of strong illustration with a clear message.
Archival Revival was a traveling exhibition made by master students at HDK in Gothenburg, in collaboration with the national archive. The theme for the exhibition was to be inspired by the material in the archive and to transform the archive into something new. I was part of the group who did the visual identify for the exhibition. I worked together with: Daniel Christensen, Johan Ahlbäck, Markus Grudeborn, Erik Back & Jennie Lindell.
Special edition glow in the dark poster for NIKE.
A GUIDE TO A PERSON’S LIFE
Master Thesis: Concept Design
A guide to a person’s life is a series of cards that help describe a person’s life. The original intended use for these cards were meant as a light companion for people working with creating characters, such as illustrators or writers and other professions that involve working with fiction.
The cards intended is to act as a inspirational device when someone runs into a block, even though the cards have numbers on them there is no specific order in which they can be or need to be used in, the numbers are there for better keeping a archive.
There is no real right or wrong in using the cards, and the final use is up to the person using it. One deck can mean one person or one deck can be used as a toolbox, picking cards and just using them.
The cards have two sides on them, a description containing a headline and short information about perhaps how to use it and what it means.
The illustrations on the back have two possible functions, either as aesthetics for viewing or a illustration you can extend further with your own tools, pens, markers, etc.
The project is open source, can be downloaded and printed in its original format (A5) or change the dimensions to better help serve your purpose. The project is also going to be available as a digital application for tablet and phone. The digital version will be able to house multiple decks.
Illustration projects for Moleskine called Wandering Moleskine that was a series of notebooks filled with a series of travel illustration over multiple years with focus on Japan.
After the Wandering Moleskine project, a new project began with a series of workshop exchanges between Sweden and Japan. I organized a creative workshop with material given from Moleskine, together with HDK Högskolan of Design and Crafts we established contact with Gakugei University to make a workshop in Japan.
Printed limited edition motivational posters.
Illustration for Adidas’ viral campaign ADIDAS ORIGINALS that you can visit here.
Work for the James Harvest brands’ catalog and marketing, the brand focuses on prestige clothing with clean designs from sportswear to formal wear. My involvement was to work on the biannual main catalogs and produce custom marketing and campaigns for significant clients.
Printer Active Wear
Catalog design and art direction for the Printer Active Wear brand, this clothing brand had a clear product line of vivid colours with strong and quality garments.
Illustration of everyones’ favorite Pippi.
White Pony Event
Together with Julia Bergström, we developed a graphic profile and marketing tools for White Pony Event. The design was to reflect the northern city in Sweden which the events take place and the music they play.
On order of Designarkivet to create a new product to be sold in their museum shop, the approach to this product was to create a design manual for persons without any previous experience of design and craft. The book is very methodical and shows step-by-step to create similar designs to the ones displayed in the Designarkivets own gallery. The book is meant as a introductory to design, via the methods explained you learn how to use tools and as a jumping off point to create own designs.